NATIVE ENGAGEMENT ADS
Advertising is often perceived as annoying - and rejected with thanks.
Native Engagement Ads (NEADS) arouse interest unobtrusively: Readers are only shown advertising content after they have answered a clear question or vote (Engagement). This means that the attention for the marketing message is already given and the bounce rate is lower than with conventional advertising formats. The users also target themselves through the interest they express. The conversion rate is thus significantly higher than with conventional advertising banners.
BANNERS vs NEADS
Arousing interest & triggering engagement
subsequent advertising in line with engagement/interest